Data shows Arsenal’s kits are the second most wanted in English football

Data shows Arsenal’s kits are the second most wanted in English football

Football kits have become a huge part of the world’s fashion and culture for a while now, with it highly unlikely you can go anywhere without seeing someone wearing one. People of all ages can be seen wearing their favourite team’s jersey, as owning at least one of your side’s colours seems part and parcel of being a fan.

Replica kits are a billion pound industry, and help teams make huge amounts of profit whilst also raising their brand awareness. Fans often eagerly await the news of their team’s upcoming kits, which in England is usually released around May time.


The Love the Sales data team has been tracking UK demand of replica shirts for all 92 League clubs in order to give readers a guide on the most sought after kits in English football.

Their research has provided some surprising results, with Arsenal’s new Adidas Home kit proving to be one of the most improved in terms of demand.

According to the data, there has been an increase of 84% in demand for Arsenal’s home shirt, compared to 2018’s edition. With its red and white trim and the classic Adidas stripes covering the shoulders, the retro look has been a hit with not only fans of Arsenal but football fans in general.

Their away kit has done just as well, with the ‘bruised banana’ currently the 8th most popular kit in England for both home and away kits, with Adidas reinterpreting Arsenal’s famous 1990’s yellow and blue away shirt. Demand for the Arsenal away kit has increased by 105%.

You can purchase Arsenal’s away kit by clicking the link here.

Further facts reveal that Arsenal’s 19/20 home shirt is the second most wanted shirt in all of English football, and that Arsenal shirts are 3 x more in popular in the UK than Spurs jerseys!