It would be nice to think that football journalists are interested in finding out new facts and presenting new incisive insights into football.

But instead they really want to keep on pounding out the same message over and over again so that if readers see the same story reported widely then it must be true as Tony Attwood explains below.

And the problem of course is that message is simply not true but if it generates pageviews and ad revenue then most publishers and bloggers are not that bothered as long as the money keeps on coming in.