Arsenal Sign Biggest Ever Shirt Deal WIth Puma
News surfacing from the media has suggested that the Gunners are set to agree a deal with Puma to make them their kit suppliers from the summer of 2014. This partnership brings an end to the long-term relationship between Arsenal and their current sponsors, Nike.
Nike have been contracted to Arsenal way back since 1994, but that collaboration looks set to end now, after it was revealed that the two parties have not managed to reach an agreement to renew their current deal. It was stated that Nike were refusing to meet Arsenal’s asking price, therefore it looks like Nike will step down after the end of the 2013-2014 season, which is the final year of their current seven-year deal, and will then terminate all relationships with the London club.
According to Metro Arsenal were set to enter into an agreement with Adidas to become their new sponsor, however Puma have now beaten their rivals and secured a massive £150 million deal spanning over 5 years.
This is a record fee in English football, which will give Arsenal boss Arsene Wenger a massive £30 million to spend every summer for transfers. This beats Liverpool’s current deal £25 million annual deal with Warrior. Arsenal are also set to receive another £30 million every year following their new bumper £150 million shirt sponsorship deal with Emirates.
With heavy money pumping into Arsenal from every corner possible, it looks like the days of financial restraint at the London club are set to end. Wenger will have huge transfer money to spend in the coming years. This is exactly what every Arsenal fan has wanted, to see the club spend big on world class and proven players and to get back to their winning ways.
The deal with Puma is perhaps only the start of better things to come for the Gunners, who look like a club who have sailed through the storm, and are on course for a bright future.